Under Armour and advertising agency Droga5 from New York have made this inspiring video.
The commercial has just recently won Cyber Grand Prix at Cannes, France. It is simple, but as we know simplicity works wonders. Well, simple to a point – after all it features one of the most famous models in the world. We can see Gisele boxing the hell out of a boxing bag, while comments from the internet are projected around her on the walls. The creatives make a good point about them.