Ikea has released this hilarious parody.
The Swedish brand mocks Apple and makes this funny spot, which presents the new catalogue. This is an actual book – like made of paper! It features hundreds of digital pictures, is 7’5” wide, but can extend to 15′! And you can even share it with others by simply handing it over to them. The good old fashioned book book.
Watch the video and have a good laugh.