The main idea reflects the essence of the brand through the eyes of a student.
It was easy to find wonderful locations for the spot , and also went lucky in the casting of actors and voices. At that meeting, it became clear that attitudes Samantha Bell was perfect to play the lead role.
To adjust to the needs of the shoot we opted for a Canon 5D Mark III , with the Magic Lantern software . This amazing tool from Magic’s team has allowed us to shoot in RAW with 14-bit color depth.